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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Unica Deliver overview
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Messaging interfaces
Deliver and Campaign provide various interfaces that you use to complete messaging tasks. Access to the interfaces, and to specific messaging features, is sometimes limited by your user role and access permissions.
Unica Deliver mailing tab
When you add a mailing in Unica Campaign, the system creates a new tab in the campaign interface. The name of the tab reflects the name of the mailing. Initially, the configuration contains only this name and several default configuration settings. You must configure the mailing further before you can use it to send personalized messages.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
  - Components and workflow in Deliver
    Conducting a messaging campaign with Deliver requires components that are installed locally with Unica Campaign and components that are hosted by Unica. The workflow for message design, transmission, and response tracking crosses between the two environments.
  - Getting started with Unica Deliver
    Deliver is tightly integrated with Unica Campaign. To access Deliver features, you must log into Campaign through a supported web browser. You can configure the system to display Deliver and Campaign in one of several languages other than English.
  - Messaging interfaces
    Deliver and Campaign provide various interfaces that you use to complete messaging tasks. Access to the interfaces, and to specific messaging features, is sometimes limited by your user role and access permissions.
    - Messaging overview
      The Messaging Overview page provides a summary view of the messaging campaigns are created and performed throughout your Unica Campaign installation.
    - Deliver process in Campaign flowcharts
      When you install Unica Campaign and enable Deliver, the Deliver process becomes available as an option in the Campaign interface when you edit a flowchart. You use the Deliver process in a Campaign flowchart to select recipients and related data.
    - Quick Builder
    - Deliver Message Editor
      The Message Editor provides an user interface to create, edit, preview, and publish communications that determine the appearance and behavior of the messages that you send.
    - Deliver reports and analytics
      Deliver provides several standard reports to help you monitor and analyze message transmission and recipient responses. You access these reports on the Deliver Analytics page.
    - Messaging Settings
      The Messaging Settings page provides access to various administrative functions. You require administrative privileges to view this page.
    - Unica Deliver mailing tab
      When you add a mailing in Unica Campaign, the system creates a new tab in the campaign interface. The name of the tab reflects the name of the mailing. Initially, the configuration contains only this name and several default configuration settings. You must configure the mailing further before you can use it to send personalized messages.
  - Requesting changes to your hosted messaging account
    To use Deliver features, you must be able to access the messaging systems that Unica hosts. Access to the hosted messaging systems is provided through a hosted messaging account that Unica establishes for your organization. System administrators configure the connection and required system users.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Unica Deliver mailing tab

When you add a mailing in Unica Campaign, the system creates a new tab in the campaign interface. The name of the tab reflects the name of the mailing. Initially, the configuration contains only this name and several default configuration settings. You must configure the mailing further before you can use it to send personalized messages.

In Campaign, you can create multiple mailings pushes within a campaign. You can access the mailing by clicking the tab in the campaign where you added it or by clicking a link on the Messaging Overview page.

Depending on the state of the messaging campaign and the tasks that you are performing, the tab can be in one of the following states.

Summary mode. In this mode, the messaging tab displays the current configuration settings. You cannot change the configuration. However, you start or schedule a messaging run in this mode. You can also enable a mailing for transactional message in this mode.
Edit mode. When you open the mailing for editing, you can modify certain configuration settings. Some settings are system-controlled and remain read-only. When you add the mailing to a campaign, the messaging tab automatically opens in edit mode the first time. Afterward, you must manually open the tab in edit mode to make configuration changes.
Note: You cannot edit a mailing while the mailing is running, scheduled, or enabled for transactional message.
Running mode When you begin a messaging run, the tab opens in running mode to display a console to monitor transmission of the messages.

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