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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Selecting email recipients
If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
About planning a recipient list
A well-designed recipient list is critical to effectively personalizing your marketing messages. The design must consider the information that is available in your marketing database and the design requirements of the message that you plan to use with the list.
To name and describe the Deliver process
The name that you enter on the General tab of the Deliver process identifies the process in the flowchart.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
  - Recipient list overview
    You create a recipient list by configuring a Deliver process and completing a production run of the flowchart that contains it. When the flowchart run completes, the system automatically uploads the list to the hosted messaging environment. Reference the list in a mailing configuration to make recipient data available for use in messages.
  - About planning a recipient list
    A well-designed recipient list is critical to effectively personalizing your marketing messages. The design must consider the information that is available in your marketing database and the design requirements of the message that you plan to use with the list.
    - To name and describe the Deliver process
      The name that you enter on the General tab of the Deliver process identifies the process in the flowchart.
  - Specifying inputs to recipient lists
    To select recipients, you must add a Deliver process to a Campaign flowchart and complete a production run of the flowchart. You can use standard flowchart tools and logic to specify one or more cells as inputs to the Deliver process. You can select production recipients, test recipients, and select addresses for use in seed lists.
  - Recipient list definition
    You define a recipient list as an Output List Table (OLT) with the Output tab of a Deliver process in a Campaign flowchart. The table stores recipient IDs, email addresses, phone numbers for Push, SMS, and WhatsApp and additional personalization data and metadata that are selected and produced during the flowchart run.
  - Populating the OLT
    After you define the recipient list as an Output List Table (OLT), you must create the table and add recipient data. To create and populate the recipient list, you must complete a production run of the Campaign flowchart that contains the Deliver process that you used to define the list.
  - Recipient lists and transactional messages
    An Output List Table is not required to personalize transactional messages. For transactional messages, corporate transaction management systems and a local transactional messagel client application provide the recipient information instead of an OLT.
  - About working with existing recipient lists
    After you define, save, and upload a recipient list as an Output List Table (OLT), you can update the list definition, update the data in the list, or delete the list. You can also manually clear data from a list that contains recipient data.
  - Automatic removal of inactive recipient lists
    Data retention practices observed in HCL Unica automatically remove an uploaded recipient list from HCL Unica when the list is inactive for more than 30 days. Removing the recipient list removes all personal data and metadata that is associated with individuals on the list.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Naming the Deliver process

The name that you enter on the General tab of the Deliver process identifies the process in the flowchart.

About this task

Use the General tab in the Deliver Process Configuration window to assign a name to the Deliver process and provide a description.

Procedure

In the Name field, enter a name for the Deliver process.
Enter a description in the Note field. For example, you can add notes that describe the types of recipients and recipient data that the recipient list contains.

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