Personalization rules order of evaluation

Deliver evaluates personalization rules assigned to individual content elements within each zone, on a zone-by-zone basis.

You assign personalization rules to content elements in a zone either in the Personalized content window for the zone or in the Rules Spreadsheet. In the Personalized content window, you manage rules for a specific zone. In the Rules Spreadsheet, you can manage rules for all of the zones in the document from a single interface.

Within each Personalized content window, Deliver evaluates personalization rules from left to right.

Within the Rules Spreadsheet, Deliver evaluates personalization rules from the top down.

Deliver displays the content element assigned to the first rule that is a true statement. Within each zone, Deliver stops evaluating content after finding a rule that is true. Content with no rule assignment is always seen as true. If a content element with no rule assigned appears in the Personalized content window to the left of content that has a personalization rule, Deliver does not evaluate the rule. In the Rules spreadsheet, if content without a rule appears above content that has a personalization rule, the system does not evaluate the rule.