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HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
Setting up scores
You use scores in HCL® Contact Optimization to rank possible offers for each customer using a patent-pending optimization algorithm. The higher the score you assign to a contact, the more desirable you are making that contact. Contact Optimization maximizes the sum of scores in the OCT.
Manually enter scores using the score matrix
If you do not have predictive models to generate scores, you can rank offers relative to each strategic segment by manually entering scores in the score matrix.
Limiting offers and strategic segments in the score matrix
You can control which offers and strategic segments you include in the score matrix.

Limiting offers and strategic segments in the score matrix

You can control which offers and strategic segments you include in the score matrix.

You can include a subset of the offers and strategic segments that you include in your optimization rules. Selecting a subset of offers and strategic segments makes it easier to enter and review your scores. Even if you include only a subset in your score matrix, all offers and strategic segments in your Contact Optimization session are included in the optimization process.

To see the updated score matrix, go to the Scoring tab and make sure that the Manually enter score matrix option is selected.