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HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Contact Optimization key concepts
This section describes some of the key concepts you need to understand before you work with Contact Optimization.
Optimization period
The optimization period is the elapsed time between the earliest proposed contact and the latest proposed contact.

Optimization period

The optimization period is the elapsed time between the earliest proposed contact and the latest proposed contact.

For example, if a PCT contains proposed contact dates between April 1 and April 30, the optimization period is 30 days long.

The optimization period is determined by the dates that are specified in the Contact Date field of the PCT. The Contact Date field is populated by the values in the Assignment tab of the Optimize process.