Campaign overview

Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.

Campaign provides a graphical user interface that supports the direct marketing processes of selecting, suppressing, segmenting, and sampling lists of customer IDs.

After you select your targets, you can use Campaign to define and run your marketing campaign by assigning offers, sending emails, and other actions. You can also use Campaign to track the response to the campaign, creating lists and logging contacts to contact history. You can then use this information in your next campaign.