HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Campaign key concepts
Before you use Contact Optimization, be familiar with the following Campaign concepts.

Campaign key concepts

Before you use Contact Optimization, be familiar with the following Campaign concepts.

For more information, see the HCL® Campaign User's Guide.