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HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Campaign key concepts
Before you use Contact Optimization, be familiar with the following Campaign concepts.
Offers
An offer represents a single marketing message, which can be delivered in various ways.

Offers

An offer represents a single marketing message, which can be delivered in various ways.

In Campaign, you create offers that can be used in one or more campaigns.

Offers are reusable:

in different campaigns;
at different points in time;
for different groups of people (cells);
as different "versions" by varying the parameterized fields of the offer.

You assign offers to target cells in flowcharts by using one of the contact processes. You track your campaign results by capturing data about customers who received the offer, and customers who responded.