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HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Campaign key concepts
Before you use Contact Optimization, be familiar with the following Campaign concepts.
Campaigns
In marketing, a campaign is a selection of related activities and processes that are performed to achieve a marketing communication or sales objective

Campaigns

In marketing, a campaign is a selection of related activities and processes that are performed to achieve a marketing communication or sales objective

HCL® Campaign also contains objects that are called campaigns that are representations of marketing campaigns that facilitate design, testing, automation, and analysis.

Campaigns include one or more flowcharts that you design to perform a sequence of actions on your data for running your campaigns.