Performance reports for Unica Campaign

Performance reports are provided with the Unica Campaign Reports Pack. The performance reports are example reports that you can modify to analyze contact and response data across one or more campaigns, offers, cells, or segments.

To use these reports, you must integrate Unica Campaign with Cognos®. For more information, see:

Unica Reports Installation and Configuration Guide.
Unica Campaign Report Specifications, which is a compressed file with the reports pack. The specification provides examples of output from the performance reports.

The performance reports are available in the following ways:

From the Analysis tab of a campaign or offer.
By choosing Analytics > Unica Campaign Analytics > Performance Reports to analyze results across one or more campaigns, offers, cells, or segments.

Use the "What If" Offer Financial Summary report when planning offers and campaigns. Use the other performance reports after deploying a campaign and obtaining response data.

Report	Description
"What If" Offer Financial Summary	This report calculates the hypothetical financial performance of an offer based on your input. You specify parameters for evaluating different response rate scenarios. The report calculates financial performance for six scenarios, incrementing upward based on your specified response rate and the response rate increment. For example, if you specify a response rate of 2% and an increment of 0.25%, the report will return performance data for six scenarios with response rates ranging from 2% to 3.25%. You can optionally change parameters in this report, such as cost per contact, offer fulfillment fixed cost and revenue per response.
Campaign Detailed Offer Response Breakout	The Campaign Detailed Offer Response Breakout report provides campaign performance data for offer response types. It lists all offers that are associated with a campaign and indicates the number of responses for each response type across all channels. If Unica Deliver offer integration is configured, this report includes information about the Unica Deliver Link Click response type. Landing Page and SMS Reply Message are not currently supported. Columns that exist for those response types are not populated by the ETL process at this time. If your administrator configured Unica Deliver offer integration, this report also includes information about Unica Deliver response types, such as: Link Click, Landing Page, SMS Reply Message (if the SMS feature is licensed), and any additional response types that your administrator added. Only Link Click information is included by default when Unica Deliver offer integration is configured.
Campaign Financial Summary by Offer (Actual)	The Campaign Financial Summary by Offer (Actual) report provides financial data for offers in campaigns. It includes data such as contact costs, gross revenue, net profit, and ROI.
Campaign Offer Performance by Month	The Campaign Offer Performance by Month report shows campaign performance for a specified month with performance data for each offer within the campaign. It lists the number of offers given, number of response transactions, and response rate for the specified month.
Campaign Performance Comparison	The Campaign Performance Comparison report compares the financial performance of campaigns. It includes data such as response transactions and response rate, number of unique responders and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Comparison (with Revenue)	The Campaign Performance Comparison (with Revenue) report compares the financial performance of selected campaigns. It includes data such as response transactions, response rate, number of unique responders, responder rate and actual revenue. It also includes optional lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Comparison by Initiative	The Campaign Performance Comparison by Initiative report compares the financial performance of selected campaigns grouped by their initiatives. It includes data such as response transactions and response rate, number of unique responders and responder rate. It also includes optional lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Summary by Cell	The Campaign Performance Summary by Cell report provides performance data for campaigns with cells grouped by the corresponding campaigns. It includes data such as the number of offers given, number of response transactions, response rate, number of unique responders and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Summary by Cell (with Revenue)	The Campaign Performance Summary by Cell (with Revenue) report provides performance data for selected campaigns with cells grouped by the corresponding campaigns. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders, responder rate and actual revenue. It also includes optional lift over control group information, which shows the increase in response compared to the control group. Note: This report requires the additionally tracked field Revenue in the response history table.
Campaign Performance Summary by Cell and Initiative	The Campaign Performance Summary by Cell and Initiative report provides performance data for selected campaigns with cells grouped by the corresponding campaigns and initiatives. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders and responder rate. It also includes optional lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Summary by Cell and Offer	The Campaign Performance Summary by Cell and Offer report provides a way to see campaign performance by both offer and cell in the same report. Each campaign is listed, along with each cell and the associated offer names. For each combination of cell and offer, the report shows the number of offers given, number of response transactions, response rate, number of unique recipients and responders and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Summary by Cell and Offer (with Revenue)	The Campaign Performance Summary by Cell and Offer (with Revenue) report provides a way to see campaign performance by both offer and cell in the same report, along with revenue information. Each campaign is listed, along with each cell and the associated offer names. For each combination of cell and offer, the report shows the number of offers given, number of response transactions, response rate, number of unique recipients and responders and responder rate, plus revenue. It also includes lift over control group information, which shows the increase in response compared to the control group. Note: This report requires the additionally tracked field Revenue in the response history table.
Campaign Performance Summary by Offer	The Campaign Performance Summary by Offer report provides a summary of campaign and offer performance with selected offers grouped by the corresponding campaigns. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders, and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.
Campaign Performance Summary by Offer (with Revenue)	The Campaign Performance Summary by Offer (with Revenue) report provides a summary of offer performance for selected campaigns. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders, responder rate and actual revenue. It also includes optional lift over control group information, which shows the increase in response compared to the control group.
Offer Performance by Day	The Offer Performance by Day report shows offer performance for a specified date or date range. It lists the number of offers given, number of response transactions, and the response rate during the specified date or date range.
Offer Performance Comparison	The Offer Performance Comparison report compares the performance of selected offers. It includes data such as the number of offers given, number of response transactions, response rate, number of unique responders, and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.
Offer Performance Metrics	The Offer Performance Metrics report compares the performance of selected offers based on various response attributions, such as Best Match, Fractional Match and Multiple Match. It also includes optional lift over control group information and percentage differences between various attribution rates.
Offer Performance Summary by Campaign	The Offer Performance Summary by Campaign report provides a summary of the performance of selected offers by campaign. It includes data such as number of offers given, number of response transactions, response rate, number of unique responders, and responder rate. It also includes lift over control group information, which shows the increase in response compared to the control group.