Using reports to analyze campaigns and offers
Unica Campaign provides reports to help you analyze information about your campaigns and offers. Some reports can be run during campaign development as part of your planning process. Other reports show campaign results, so you can analyze and fine-tune your offers and campaign strategy.
Before you begin
About this task
Unica Campaign reports provide detailed information about offers, segments, and campaigns. By viewing reports, you can analyze campaign offers, response rates, revenue, profit per responder, and other data to calculate your total and incremental revenue, profit, and ROI.
Procedure
- To analyze an individual campaign, offer, or segment, use
the Analysis tab:
-
To analyze results across multiple campaigns, offers, cells, or segments, use the
Campaign analytics page:
Results
The Reports toolbar is displayed for reports generated by Cognos®. It is not available for the calendar or segment reports or for flowchart cell reports. You can the Reports toolbar to perform the following tasks:
- Keep this version: Send the report by email
- Drill down/Drill up: Used for reports that support dimensional drilling.
- Related links: Used for reports that support dimensional drilling.
- View format: The default viewing format for reports is HTML. You can choose other viewing
formats from the list. The icon changes to indicate the selected view option.Note: Not all reports can be viewed in all formats. For example, reports that use multiple queries cannot be viewed in CSV or XML.