List of Unica Campaign reports

Unica Campaign reports are intended to help you design effective marketing campaigns and analyze campaign results.

Standard reports

Unica Campaign administrators and designers use the following reports to plan and analyze campaigns.

Table 1. Standard reports for campaign development
Report	Description	How to Access
Segment Crosstab Analysis	Unica Campaign administrators use this report to drill into cells and create a Select process for use in a campaign or session flowchart. This report calculates detailed information about any two dimensions in a cube and displays the results in tabular format. Only strategic segments or cells that are part of a cube can be analyzed in this report.	Use the campaign Analysis tab.
Segment Profile Analysis	Unica Campaign administrators use this report to build strategic segments and construct cubes for use in multiple campaigns. This report calculates and displays the count for a strategic segment's dimensions. The information is displayed in both tabular and graphical views. Only strategic segments that are part of a cube can be analyzed in this report.	Use the campaign Analysis tab.
Campaign Flowchart Status Summary	Unica Campaign designers use this report after doing a test or production run to determine if there were any errors in the flowchart run.	Use the campaign Analysis tab.
Calendar of Campaigns	Unica Campaign designers use the calendar reports when planning and running Unica Campaigns. These reports display campaigns and offers on a calendar based on the Effective and Expiration Dates defined in the campaign. Double arrows indicate the start (>>) and end (<<) dates of a campaign.	Choose Analytics > Unica Campaign analytics.

Flowchart cell reports

Use the flowchart cell reports when designing campaign flowcharts, to help identify the intended targets of a marketing campaign. A cell is a list of identifiers that a data manipulation process (Select, Merge, Segment, Sample, Audience, or Extract) generates as output. To access the cell reports, click the Reports icon when editing a flowchart.

Table 2. Campaign flowchart cell reports
Report	Description
Cell List	Display information about all of the cells that are in the current flowchart. Each cell represents a potential target group. For more information: See Cell List report: Displaying information about all cells in a flowchart.
Cell Variable Profile	Display demographic information to identify potential targets for your campaign. You can display data for one variable of a cell. For example, you can display the age range of clients with gold credit cards. For more information: See Cell Variable Profile report: Profiling one characteristic of a cell.
Cell Variable Crosstab	Display demographic information to identify potential targets for your campaign. You can display data for two variables of a cell. For example, using Age and Amount for the "Gold" credit cards cell, you can visually identify which age groups spent the most money. For more information: See Cell Variable Crosstab report: Profiling two characteristics of a cell simultaneously.
Cell Content	Display details about the records in a cell. For example, you can see email addresses, phone numbers, and other demographic data for each customer in a cell. Use this report to verify the results of runs and confirm that you are selecting the intended set of contacts. For more information: See Cell Content report: Displaying the contents of cells.
Cell Waterfall	Analyze the falloff of audience members as cells are processed, so you can refine your selections and identify possible errors. For example, you can see how many IDs are initially selected, then see what happens when you use a Merge process to exclude opt-outs. For more information: See Cell Waterfall report: Analyzing cell waterfall in downstream processes.

Cognos® reports

The Cognos® reports are supplied with the Unica Campaign Reports Pack. Use the Cognos® reports to plan, adjust, and analyze campaigns. These reports are examples that you can customize for your own use. To access these reports, you must integrate Unica Campaign with Cognos®. For instructions, see the Unica Reports Installation and Configuration Guide.

Table 3. Cognos® reports
Report	Description	How to access
Campaign Summary	Unica Campaign designers use this report when creating and running campaigns. This report displays information about all campaigns that have been created. It lists the campaign code, creation date, start and end dates, last run date, initiative and objective of each campaign. For more information: See the Unica Campaign Report Specifications provided with the reports pack.	Choose Analytics > Unica Campaign analytics.
Offer Campaign Listings	Campaign designers use this report when planning offers or creating and running campaigns. This report shows which offers were provided with various campaigns; it lists campaigns grouped by offers. It lists the campaign code, initiative, start and end dates and last run date. For more information: See the Unica Campaign Report Specifications provided with the reports pack.	Choose Analytics > Unica Campaign analytics.
Performance reports	Unica Campaign designers and marketing managers use the "What If" Offer Financial Summary report when planning offers and campaigns. They use the other performance reports after deploying a campaign and obtaining response data. These reports analyze campaign results by looking at contact and response data across campaigns, offers, cells, or segments. For more information: See Performance reports for Unica Campaign.	Choose Analytics > Unica Campaign analytics > Performance Reports to analyze results across one or more campaigns, offers, cells, or segments. To analyze results for a specific campaign, open the Analysis tab of the campaign or offer.