Customizing the Marketing tool to display catalog entry recommendations from an external system

Marketing managers can boost sales by displaying relevant catalog entry recommendations to customers in e-Marketing Spots on store pages. To determine which catalog entries to recommend, your site might choose to use a system external to HCL Commerce, such as a product recommendation engine or a data warehouse. If so, HCL Commerce provides an infrastructure you can customize to retrieve the recommendations from the external system and display them to customers on your storefront.

The infrastructure provided for this customization consists of:

  • A task command (Java class) you can extend to create the list of catalog entry recommendations to display to the customer.
  • A Management Center user interface you can expose and customize to allow business users to specify the criteria on which to base the recommendation.