Email activity assets

Email activities provide Marketing Managers with a method by which they can perform direct marketing to customers by using email. The email activities can deliver highly targeted messages to select subsets of your customer base. The following diagram illustrates how experiments fit into the WebSphere Commerce Server.

Email Initiative

The email initiative object represents an email activity.

Email Message

Each email initiative has an associated email message object. This message object represents the content of the email. This message object can be created by using e-Marketing Spots, so that the content is dynamically generated based on the target customer. The dynamically generated content ensures that the content delivered can be personalized to each customer.

CustomerList

Each email initiative has an associated CustomerList object. This object represents the list of the target customers, to whom the email is delivered. This list can be obtained from one or more target customer segments, or from an explicit list of customers that generated for this purpose.

Customer Profile

The Customer Profile object represents the customer segments that are targeted by the email activity.