Using segments as input to another Segment process

Segments can be used as input cells to another Segment process in a campaign flowchart. For example, you can segment by age range, then further segment by preferred channel.

For this example, assume that you want to segment your customers into age ranges. Your database contains the field AgeRange, which assigns one of six age ranges (such as 26-30) to each customer. Segment by the AgeRange field to create six segments.

You could then use these six segments as input to another Segment process that further divides customers by another field or query. For example, assume that your database contains a field called PreferredChannel, which specifies each customer's preferred contact channel: Direct mail, telemarketing, fax, or email. Using the six age range segments as input, you could then create a second Segment process to segment by the PreferredChannel field. Each of the six age range segments is further segmented into four preferred channel segments, to produce a total of 24 output segments.