Configuring the audience process

To use the Audience process, you must work with tables for which multiple audience levels are defined. These levels, defined within a single table, provide a relationship to "translate" from one level to another.

• One key is defined as the "primary" or "default" key for the table. (This default key represents the audience used most frequently for this data source.)
• The other keys are "alternate" keys that are available for switching audience levels.

Once you switch audience levels, Campaign displays only those tables whose default key is defined at the same audience level. If you work at different audience levels on a regular basis, you might need to map the same table more than once within Campaign, each time with a different primary/default key. The default level associated with a table is specified during the table mapping process. For more information about mapping tables, see the Campaign Administrator's Guide .

The options available in the Audience process configuration dialog depend on various choices that you can make:

• Whether the input and output audience levels are the same or different;
• Whether the audience level values are normalized in these tables;
• Whether there are multiple audience levels defined for the selected tables.

For this reason, not all of the options described in the following sections are available for all pairs of input and output table selections.