Overall view of the startup process

You can activate message features in Unica Campaign to conduct highly targeted and trackable digital marketing campaigns. Campaign uses message functions that are provided by Unica Deliver through resources that are hosted in data centers in the US, India, and Europe. An account to access the email resources is included with your Deliver subscription. You can also opt for the WhatsApp, Push, or SMS channels as per the requirements.

Unica begins the startup process after it creates your hosted email account. Unica helps you to become familiar with Deliver, connect to message resources, and establish your reputation as a legitimate digital marketer among leading Internet Service Providers (ISPs).

The process proceeds in three phases. The Unica Professional Services and Deliver Services teams guide you along the way.

The Professional Services consultant is your primary point of contact with Unica during the startup process. When the account startup process completes, the Professional Services consultant transfers primary support responsibility to the Unica Product Support team.

A dedicated Deliver Services consultant provides special assistance for message-related issues. Creating a favorable message reputation among major Internet Service Providers (ISPs) is critical to ensuring that your digital marketing campaigns consistently reach their target recipients. When you start to run mailings, the EAS consultant reviews the mailing deliverability performance and suggests the best ways to gradually build your message reputation.