Startup activities and milestones

Planning

List of planning activities
What happens Who is responsible

Send email account credentials and the Welcome Kit, including the Email Startup Worksheet.

Unica Deliver Services
Schedule a conference call to introduce all involved parties, review the startup schedule, and understand the email marketing objectives. Unica Professional Services
Complete the Email Startup Worksheet to specify your email domain requirements and mailing projections. Your organization

Create your email reputation

Actions required to establish a favorable email reputation
What happens Who is responsible
Provision the email account using information provided during the conference call and in the Email Startup worksheet. Unica email operations
Begin warm up mailings to selected test accounts with major ISPs. This phase requires approximately 30 days to complete. Unica email operations
Activate Deliver in Unica Campaign. Your organization (with support from Unica)
Configure access to hosted email resources. Consult with the EAS consultant about which data center to specify. Your organization (with support from Unica)
Start sending mailings. To build a favorable email reputation, send small mailings initially, followed over time by larger and more frequent mailings. ISPs often try to limit spam by blocking large or frequent mailings from email domains they do not recognize as legitimate. Your organization (with support from Unica)
Provide deliverability results and reputation guidance as mailing volumes and frequency gradually increase. Unica Deliver Services

Production

Activities required to reach and maintain desired production volumes
What happens Who is responsible
Send mailings at typical volume and frequency. Your organization
Transfer primary contact responsibility to the Unica Support team. Unica Professional Services
Maintain engagement for consultation on email issues. Make contact on a regular basis for continuing email account support. Unica Deliver Services