Using Deliver to send transactional message
Implementing transactional message requires collaboration between digital marketers and application developers. All parties must have a general understanding of the required systems and workflow. Everyone involved must be familiar with the various roles that each contributor plays in the transactional message implementation.
Using Deliver to send transactional message involves the following activities and systems.
- Identify transactions that require an automated message response
- The digital marketing team determines the types of transactions that require an automated message response.
- Deliver Transactional messaging Service
- Unica hosts the Deliver Transactional messaging Service (TMS) as a web service to automatically process transactional message requests.
- Develop systems to monitor transactions and request transactional message
- Application developers must create a client application that receives transaction notifications from corporate business systems and submits web service requests to the Deliver TMS. Transactional email messages sent using Deliver can include attachments. The requests must provide personalization data and attachment content.