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Transactional Message Administrator Guide
About Deliver and transactional message
A transactional message is a single message sent in response to a specific, predetermined transaction detected in your business systems. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages. Digital marketers work with application developers to integrate corporate transaction management systems with the Deliver TMS.

Administrator Guides
- Startup and Administrator Guide
- Transactional Message Administrator Guide
  - About Deliver and transactional message
    A transactional message is a single message sent in response to a specific, predetermined transaction detected in your business systems. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages. Digital marketers work with application developers to integrate corporate transaction management systems with the Deliver TMS.
    - Using Deliver to send transactional message
      Implementing transactional message requires collaboration between digital marketers and application developers. All parties must have a general understanding of the required systems and workflow. Everyone involved must be familiar with the various roles that each contributor plays in the transactional message implementation.
    - What digital marketers do for transactional messages
      Using Deliver to send transactional message requires advance preparation and coordination between the digital marketing team and application developers responsible for your corporate transactional systems.
    - What application developers do for transactional message
      Application developers create the local transactional message client that submits transactional message requests to the Unica Deliver Transactional messaging Service (TMS). The local transactional message client application processes each transactional message message by making a REST or a SOAP request to the Deliver TMS over an HTTPS connection.
    - Choosing between REST API and SOAP API
      Unica provides both options of interacting with TMS service using REST or SOAP API.
  - Integration with the Deliver transactional message service
    The Deliver Transactional messaging System (TMS) is a web service hosted as part of HCL Unica hosted services. Application developers must work with digital marketers in your organization to create the client applications required to integrate your corporate transactional systems with the Deliver TMS. These client applications initiate each transactional message by making a SOAP request to the Deliver TMS over an HTTPS connection.
  - Deliver sample TMS client
  - The Deliver Transactional Mailing Service API
    The Deliver Transactional Mailing Service is a web service hosted in HCL Unica. It provides an API that contains one method calledsendMailing.
  - Sample client
    Unica provides sample transactional message clients to guide application developers that create client applications that make web service calls to the Deliver Transactional Messaging Service (TMS). This sample client is based on the second-generation WSDL.
  - About Dynamic Transactional Images
    Dynamic transactional images are images specific to a particular individual that you can include with transactional email messages. Dynamic transactional images are sent as attachments to transactional email but they display as images embedded in the body of the message.
  - Deliver sample TMS client

About Deliver and transactional message

A transactional message is a single message sent in response to a specific, predetermined transaction detected in your business systems. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages. Digital marketers work with application developers to integrate corporate transaction management systems with the Deliver TMS.

Note: Deliver supports the following channels along with email. In this guide, the term message applies to all channels.

SMS
WhatsApp
Push

Sending transactional message lets you respond automatically to specific customer or customer-related activities with a personalized message. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message related to a transaction they recognize or expect than they are to open an unsolicited message.

You can use any event that you can detect in your business systems to prompt a transactional message. For example, you can send a transactional message when an individual subscribes to your monthly newsletter or requests information in response to an digital marketing campaign.

The following topics provide an overview of the Deliver TMS and the roles played by digital marketers and application developers when using transactional message.

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