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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Creating email and landing page templates
Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
About using templates for personalized email and landing pages
Template designers create templates to form the foundation for personalized messages and landing pages. Marketers create messages and landing pages by modifying the template in the Message Editor. To create an effective message or landing page, template designers must understand how marketers use the template. Marketers must understand how templates are created and must be prepared to provide the information that template designer requires.
What template designers should know about templates in Deliver

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
  - About using templates for personalized email and landing pages
    Template designers create templates to form the foundation for personalized messages and landing pages. Marketers create messages and landing pages by modifying the template in the Message Editor. To create an effective message or landing page, template designers must understand how marketers use the template. Marketers must understand how templates are created and must be prepared to provide the information that template designer requires.
    - What template designers should know about templates in Deliver
    - What email marketers should know about templates in Deliver
    - Editing and viewing templates in the Message Editor
      Templates define the layout of email and landing page communications. Marketers use editors in the Message Editor to add templates to email and landing page communications. As you design and edit a template, add the template to a communication in the Message Editor to view your design and edits.
    - About zones in templates
    - Content references in templates
      Unica Deliver supports inserting content into email or landing page templates by reference with the custom HTML tag <UAEreferenceLabel>. You can reference digital assets in the Deliver Content Library (such as an image or HTML snippet) that are assigned a content reference label.
    - About defining personalization fields in templates
    - About form fields in templates
  - Template types and requirements
    Marketers can create various types of personalized messages and landing pages. The different types of communications require different types of templates.
  - General guidelines for templates
    To ensure that marketers can use a template to create messages and landing pages in Deliver, template designers must design template within certain guidelines that are specific to Deliver. Deliver uses several custom HTML tags that are recognized only by Deliver.
  - Configure zones for email and landing page templates
    Templates that are used in Deliver can define zones that accept content that marketers drag into a communication that is based on the template. The template must include specific design elements to create the zones.
  - Formatting the hyperlinks generated by the Hyperlink widget
    To support using the hyperlink widget to define links in a zone, the template must enclose the zone in a <span> tag.
  - Design for deliverability
    Deliverability measures your ability to consistently Deliver marketing email to the intended recipient's inbox. Email deliverability can be affected by many factors including spam filters, blacklists, and bad addresses. When you design email templates, remember to include standardized items that make it easy for each message generated from the template to comply with anti-SPAM regulations, and to include elements that generate confidence in your brand.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

What template designers should know about templates in Deliver

Template designers should understand the following.

How to configure HTML tags and follow generally accepted HTML design practices. Familiarity with XHTML is a plus.
How to create templates that marketers can use for text-only email.
How to configure the Deliver-specific tags and attributes to define personalization fields and zones in email and landing pages.
How to create online forms and how to design a template that allows email marketers to define form inputs using the Deliver Message Editor. Individuals that design landing pages used as online forms must be familiar with how to use the <form> and <input> tags.
How email marketers use the Message Editor to modify templates.
The overall workflow for creating a marketing email or landing page based on the template.

To ensure that the template design matches the objectives, the template designer should understand the marketing objectives for the email or landing page.

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