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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Creating hyperlinks
The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
Links that are tracked in email and landing pages
Unica Deliver tracks links whose URL starts with http:// or https://. When you publish an email or landing page communication, Deliver evaluates each communication to identify the links that must be tracked.
Link expiration
Links expire at the end of the tracking period that you can specify when you configure a messaging run. When a link expires, the system stops processing requests to open the link target.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
  - Links that are tracked in email and landing pages
    Unica Deliver tracks links whose URL starts with http:// or https://. When you publish an email or landing page communication, Deliver evaluates each communication to identify the links that must be tracked.
    - Where Deliver saves link tracking and response data
      Deliver stores link tracking and link response data in the Deliver system tables. The system tables are installed as part of the Campaign schema in your local installation. Deliver components that are installed with Campaign periodically download the link click data to the local Deliver tracking tables.
    - Links to and from landing pages
      Deliver tracks links to and from landing pages that are hosted by Unica in the same way that it tracks links in personalized email messages.
    - Link expiration
      Links expire at the end of the tracking period that you can specify when you configure a messaging run. When a link expires, the system stops processing requests to open the link target.
      - Link expiration for transactional email
        Deliver determines link expiration for transactional email differently from how it calculates link expiration for other types of messages. The system calculates the end of the tracking period for transactional email messages based on when you disable the mailing for transactional email.
      - Expired link forwarding
        Instead of displaying an error message when a link expires, you can request that Unica redirect link requests for expired links to a page on your corporate website.
  - Adding links to zones in communications
    In the Message Editor, use the Hyperlink widget to configure hyperlinks in zones that are contained in message and landing page communications. The Hyperlink widget displays in the widget toolbar at the top of a message or landing page communication.
  - Embedding links into HTML templates and snippets
    To embed a hyperlink into an HTML template or HTML snippet, enter the link directly into the HTML code. Use inline styles to specify link appearance and behavior.
  - Format options for controlling link appearance and behavior
    You can format hyperlinks in messages and hosted landing pages to control how the links appear and where the target of the link opens. However, Deliver imposes specific link format requirements. The methods that are available to format the link depend on how you add the link to the message or landing page.
  - Branded link and image URLs
    To enable link tracking, Unica modifies links in email messages and landing pages. Deliver rebuilds the link to identify one of your registered messaging domains, instead of seeing a link that references an Unica domain.
  - Adding social sharing links to email
    Add links for up to five social networks in an email communication. You can add only one set of social share links in a single communication. Use the Share widget to configure the links.
  - Adding a Forward to a Friend link to email messages
    You can add Forward to a Friend links to any zone in an email communication, embed the link in the HTML template, or add the link to an HTML snippet that you add to the message. The Forward to a Friend link appears as a trackable link in the email message. You can configure how the link appears in the email and how the link opens when the recipient clicks the link. You can also edit the form that email recipients use to forward the message and the confirmation page that displays when the system accepts the forwarding addresses.
  - Short links
    Short links are concise placeholders that replace full length hyperlinks in message formats that limit how many characters you can use in a message. Each short links consists of a short link domain and a unique link identifier.
  - About identifying links for Deliver reports
    Deliver describes link tracking results in the Detailed Link and Detailed Link by Cell reports. The reports use specific HTML link attributes to distinguish each link in the message. The attribute that the reports use depends on whether the link displays as text or an image, and whether the link attributes are unique. To identify links in reports, ensure that the attributes that the reports use to distinguish links are unique for each link in the message.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Link expiration in messages and landing pages

Links expire at the end of the tracking period that you can specify when you configure a messaging run. When a link expires, the system stops processing requests to open the link target.

By default, Deliver records responses to trackable links in messages and landing pages for up to 90 days for production message runs and up to 7 days for test message runs. However, links from messages to hosted landing pages do not expire.

You specify how long the system tracks links in a message as a delivery parameter when you configure the messaging run that is used to send the message. The tracking period begins when the run completes. If you schedule the messaging run, the link tracking period begins at the end of the scheduled run.

You can set the link tracking period differently for each messaging run. Changing how long to track links for a messaging run does not affect expiration settings for other messaging runs that are configured in the Deliver installation.

After a link expires, the system does not forward the link responses to the Deliver system tables that are installed with Unica Campaign. Instead, when a recipient clicks an expired link, the system displays a message to indicate that the link is no longer available. However, you can request that Unica redirect requests for expired links to a default web page. You must indicate a specific web page to be used as the default page for expired links.

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