Working with forms

Linking your email marketing messages to landing pages configured as online forms allow message recipients users to respond to your message. They also allow you to collect valuable and timely input from your customers. HCL Unica receives the form responses and forwards them to your local Campaign installation, where they are saved in the Deliver tracking tables.

Online forms are based on HTML templates that include HTML ,<form> and <input> tags. You will need to create another page that will be used to submit the data and confirm to the form user that their input has been accepted.

Configuring email messages and simple or personalized landing pages does not require an extensive knowledge of HTML code and design practices. However, to work with landing page forms, you should be familiar with HTML in general and how to use the <form> and <input> tags in particular.