Use optimized contacts in marketing campaigns

After you optimize the proposed contacts, you must retrieve the optimized contacts from HCL® Contact Optimization to send marketing communications to these contacts.

You must create a flowchart in HCL Campaign to both retrieve contacts from Contact Optimization and send communications.

This flowchart is called the post-optimization flowchart. The post-optimization flowchart is typically created as part of the campaign you created when you made the flowchart to generate your pre-optimized list of contacts.

This section describes how to create a basic flowchart for retrieving optimized contacts for use in a marketing campaign. It also describes how to perform several optional, more advanced tasks such as handling multiple packages and sampling for hold-out control groups in the post-optimization flowchart.