Contact Optimization overview

HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.

Using Contact Optimization helps you:

  • Limit contact fatigue
  • Prevent conflicting offers
  • Meet channel or inventory capacity limitations
  • Maximize marketing returns on investment (ROI) or profitability

With Contact Optimization, you can effectively target customers with timely, relevant offers. These optimized offers increase response likelihood, generate positive ROI, and develop long-lasting, profitable customer relationships, while meeting corporate goals.