Getting started with Contact Optimization

Contact Optimization can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.

Optimization is not a static concept. As your business plans grow and change, so must your optimizations. As you track the results of your campaigns, you can analyze the effectiveness of your optimizations, and modify them as your needs change. Over time, you can reevaluate how you implement Contact Optimization and "optimize your optimizations."