After you assign offers to each input cell, you can specify the value to use for any
parameterized attributes of those offers.
About this task
Each offer is listed with its parameterized attributes, if any, on the
Parameters tab. If there are multiple input cells, you can assign
parameterized attribute values for one cell at a time, or for all cells simultaneously.
Procedure
- Click the Parameters tab in the
Optimize process.
The Parameters tab displays.
-
Select the cell from the list in the For cell(s) field, or select
[All cells].
- Click OK to save your process configurations.
Results
The Parameters tab is populated with the default parameterized offer
attribute values, which you entered when you created the offer.
Example
You assign the same offer Gold credit card to two input cells:
High-value customers and Low-value customers. You can use a different interest rate, a parameterized
offer attribute, for each cell. In this case, you choose the High-value customer cell and set the
Interest rate to 12.9%, a more attractive offer. You also set the interest to
18.9% for low-value customers. If you want to set the same interest rate for
the Gold credit card offer for all cells, you can set the Interest rate value at one time for
[All cells].