Target cell management

A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.

Cells are created when you configure and then run a data manipulation process (Select, Merge, Segment, Sample, Audience, or Extract) in a flowchart. For example, a Select process can generate an output cell that consists of Gold customers. An output cell can be used as input for other processes in the same flowchart.

You create a target cell by assigning an offer to a cell. You can assign offers by configuring a contact process (such as a Mail list or Call list) in a flowchart or by editing the Target Cell Spreadsheet (TCS®). Most organizations use only one of the two approaches:
  • Bottom-up: A Unica Campaign designer creates offers, then assigns offers by configuring a Mail List or Call List process in a flowchart.
  • Top-down: A marketing manager creates offers, then assigns the offers in a Target Cell Spreadsheet (TCS®). A Unica Campaign designer then creates a flowchart to select recipients for the offers, and links the flowchart cells to cells in the TCS®.

Every cell has:

  • A system-generated cell name, unique within the current flowchart.
  • A system-generated cell code. The cell code has a standard format that is determined by your system administrator and is unique when generated. Cell codes are not checked for uniqueness unless the flowchart configuration parameter AllowDuplicateCellCodes is set to "No." In this case, cell codes are enforced to be unique only within the current flowchart.

    Cell codes and cell code generators are explained in the Unica Campaign Administrator's Guide. Configuration parameters are explained in the Unica Platform Administrator's Guide.