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Administrator Guide
Non-ASCII data in Unica Campaign
Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
About using non-ASCII data or non-US locales
Before you perform any of the configuration procedures, you should understand the basic concepts as they apply to data and locale configuration in your Unica application.
About interactions with non-ASCII databases
You must understand the encoding and date format that your database server and client use, and ensure that you configure Unica Campaign correctly for these settings.
The format of date and time fields
This section describes considerations relating to date and time formats.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
    - About using non-ASCII data or non-US locales
      Before you perform any of the configuration procedures, you should understand the basic concepts as they apply to data and locale configuration in your Unica application.
      - About character encodings
        To configure your application to work with non-ASCII languages, you need to understand the character encodings used to store textual data in both your files and your databases.
      - About interactions with non-ASCII databases
        You must understand the encoding and date format that your database server and client use, and ensure that you configure Unica Campaign correctly for these settings.
        The format of date and time fields
        This section describes considerations relating to date and time formats.
        The encoding of text in character-based fields
        Data in CHAR, VARCHAR, and other text-based fields have a specific character encoding. When databases are created, they can specify the encoding that will be used throughout the database.
      - About the multi-locale feature
        Unica Campaign supports multiple languages and locales for a single installation. Unica Campaign has a default language and locale which is set during installation, but you can optionally set an individual locale preference for each user in Unica.
    - Configuring Unica Campaign for a non-ASCII language or a non-US locale
      Several steps need to be performed in a specific order to correctly configure Unica Campaign.
    - Configuring Unica Campaign for multiple locales
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

The format of date and time fields

This section describes considerations relating to date and time formats.

The format of a date field can have various characteristics, including:

Order of the day, month, and year
Delimiters between day, month, and year
Representation of fully-written-out dates
Type of calendar (Gregorian or Julian)
Abbreviated and full weekday names
Abbreviated and full month names

The format of a time field can have various characteristics, including:

The hour format (for example, 12-hour or 24-hour format)
The representation of minutes and seconds
The locale-specific indicator for AM/PM

Important: If you use the multi-locale feature, you should not use date formats containing 3-letter months (MMM), %b (abbreviated month name), or %B (full month name). Instead, you should use a delimited or fixed format with a numeric value for the month. For more details about date formats, see Date and time formats. For more details about the multi-locale feature, see About the multi-locale feature.

Date and time formats can appear in SQL statements as well as in the data returned by the database (called a resultset). Some database clients support or require different formats between SQL statements (output) and resultsets (input). The Configuration page for Unica Campaign includes a parameter (DateFormat, DateOutputFormatString, DateTimeFormat, and DateTimeOutputFormatString) for each of the different formats.

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