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Administrator Guide
Introduction to character encodings
This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
Character encodings in Campaign
Unica Campaign supports the character encodings that are described in this topic.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
    - Character encodings in Campaign
      Unica Campaign supports the character encodings that are described in this topic.
    - Date and time formats
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Character encodings in Unica Campaign

Unica Campaign supports the character encodings that are described in this topic.

On most operating systems, Unica Campaign uses the GNU iconv library. does not ship an iconv for AIX® installations. For an AIX® system, you must obtain the appropriate character sets.

This section lists the encodings that Unica Campaign supports. The values in these lists are valid values for setting the Unica Campaign internationalization parameters listed in Set Unica Campaign language and locale property values. Note the following:

Each bullet within an encoding group is a space-separated list of different names for the same encoding. Each name in a bullet with multiple names is an alias for the other encodings in the group. You can set the Unica Campaign configuration parameters to any of the values in a group, depending on how your system uses the encodings.
When you set values for the Unica Campaign StringEncoding configuration parameters, the pseudo-encoding WIDEUTF-8 is the recommended value in most cases. However, you can use one of the encodings included in the following lists. Additionally, if the database is DB2® or SQL Server, you should use a code page rather than one of the encodings in this list. For details, see the context help or the Unica Platform Administrator's Guide.
Unica Campaign uses two character encodings that are treated slightly differently than other encodings: "ASCII" and "UTF-8." Both are case-sensitive. These encodings are accepted on all platforms including AIX®. They have slightly different behaviors in Unica Campaign for column widths during table mapping, and for transcoding operations.

Some possible locale abbreviations are shown in parentheses: Arabic (ar), Armenian (hy), Chinese (zh), English (en), French (fr), Georgian (ka), Greek (el), Hebrew (he), Icelandic (is), Japanese (ja), Korean (ko), Lao (lo), Romanian (ro), Thai (th), Turkish (tr), Vietnamese (vi).

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