This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
Unica Campaign supports the character encodings that are described in this topic.
The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
Security policies control user access to the objects and features in Unica Campaign.
Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
Before administrators perform offer template management tasks, there are several important concepts to understand.
Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
Unica Campaign records information in several different log files.
Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
Unica Campaign optionally integrates with a number of other products.
The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
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