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User Guide
Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
Target cell management
A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.
Limiting the size of output cells
To limit the number of IDs generated by data manipulation processes such as Audience, Extract, Merge, or Select, use the Cell size limit tab of the process configuration dialog.
Changing the random seed for record selection
The random seed represents the starting point that Unica Campaign uses to select records randomly.

User Guide
Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
- Unica Campaign overview
  Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
- Creating and managing campaigns
  One of the first things you do in Unica Campaign is to create a marketing campaign to identify your objective. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers. You can create, view, edit, delete, and perform similar operations on marketing campaigns.
- Designing flowcharts
  Unica Campaign flowcharts define the campaign logic. Each campaign consists of at least one flowchart. A flowchart performs a sequence of actions on data that is stored in your customer databases or flat files.
- Flowchart management
  Unica Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.
- Send Time Optimization
  Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.
- Offer management
  Offers are specific marketing communications that you send to particular groups of people, using one or more channels. Each offer is based on an offer template that a Unica Campaign administrator defines.
- Target cell management
  A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.
  - Generating cells in a flowchart
    When you run a data manipulation process in a flowchart, the process generates one or more cells as output. A cell is a list of IDs. The generated output can be used as input into downstream processes.
  - Limiting the size of output cells
    To limit the number of IDs generated by data manipulation processes such as Audience, Extract, Merge, or Select, use the Cell size limit tab of the process configuration dialog.
    - Processes taking input from an output cell
      If a process takes input from an output cell, the Cell size limit tab includes the options described below. Use these options to limit the number of IDs that the process will output.
    - Limiting the output cell size based on the input cell size
      In processes that take input from cells, you can use the sizes of cells from connected incoming processes as attributes for limiting the output cell size, even if you are not using the actual cell data or IDs.
    - Processes taking input from a table
      If a process takes input from a table or strategic segment, the Cell size limit tab includes the options described below. Use these options to limit the number of IDs that are output by the process in production or test runs.
    - Applying test run output cell size limitations
      In some processes, including Audience and Select, you can limit cell size specifically for test runs.
    - Changing the random seed for record selection
      The random seed represents the starting point that Unica Campaign uses to select records randomly.
  - Cell names and codes
    Cell names and codes are important because they establish the links between processes that output cells or use cells as input.
  - Target cell spreadsheets
    Each marketing campaign has a target cell spreadsheet (TCS), which provides a visual matrix of segments and offers. The TCS provides the ability to build and examine relationships between target cells and their associated offers or controls. (Controls are not contacted with an offer., even though they qualify for the offer.)
- Contact history
  Unica Campaign maintains contact history to record information about offers that are sent to contacts. History is also recorded about control cells, to identify customers who are purposely not sent the offer.
- Unica Campaign response tracking
  Use the Response process in a flowchart to track the actions that occur after a campaign. When you run the Response process, data is recorded in the response history tables and is available for the Unica Campaign performance reports.
- Stored objects
  If there are campaign components that you use frequently, you can save them as stored objects. Reusing stored objects across flowcharts and campaigns saves time and ensures consistency.
- Session flowcharts
  Sessions provide a way to create persistent, global "data artifacts" for use in all campaigns. Each session contains one or more flowcharts. Running a session flowchart makes the outcome of the session (the data artifacts) available globally to all campaigns.
- Unica Campaign reports overview
  Unica Campaign provides reports to aid in campaign and offer management.
- Special characters in Unica Campaign object names
  Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
- Packaging flowchart files for troubleshooting
  If you need help from HCL to troubleshoot a flowchart, you can automatically collect relevant data to send to the Technical Support.

Changing the random seed for record selection

The random seed represents the starting point that Unica Campaign uses to select records randomly.

About this task

Some processes provide the ability to select a random set of records. If you decide to select random records, there are times when you might want to change the random seed. For example:

Your random sample is producing highly skewed results (for example, if all males in your data fall into one group and all females into another).
You have the same number of records in the same sequence, and using the same seed value each time that you run this process results in records being created into the same samples.

Follow the steps below to generate a different starting point for random record selection.

Procedure

Click the Cell size limit tab of the Audience, Extract, Merge, Select, or Sample configuration dialog.
Perform one of the following operations:
- Click the Pick button next to the Random seed field to randomly select a new seed value.
  The same random set of records will be used for each subsequent run of the process (unless the input to the process changes). This is important if you intend to use the process results for modeling purposes, because different modeling algorithms must be compared across the same set of records to determine each model's effectiveness.
- If you do not intend to use the results for modeling, you can make the process select a different random set of records each time it runs. To do this, enter a zero (0) as the Random seed. A value of 0 ensures that a different random set of records will be selected each time the process runs.
Tip: The Segment process does not include a Random seed control. To make the Segment process select a different random set of records each time it runs, set the Random seed to 0 in the upstream process that provides input to the Segment process.

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