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Campaign and SPSSMA
Unica Campaign and IBM SPSSMA Integration Guide
Configuring the integration
You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
To set up single sign-on in the integrated environment, complete the following tasks in the order listed.

Campaign and SPSSMA
- Unica Campaign and IBM SPSSMA Integration Guide
  - Overview of the integration
    The integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
  - Configuring the integration
    You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
    - Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.
    - Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      To set up single sign-on in the integrated environment, complete the following tasks in the order listed.
      - Setting up a system user and defining a data source
        Select or create an Unica system user and configure a data source for this user.
      - Setting up user groups
        You might want to create two groups to correspond to the SPSSadmin and SPSSuser roles. Alternatively, if you have only a few users, you can assign roles individually without creating groups.
      - Setting up users with specific roles
        You must set up users in the integration and either assign them to a group or assign them a role. If necessary, you can manually create data source credentials and change passwords for users.
    - Configuring properties
      You must configure properties for single sign-on, navigation, and integration to complete the integration of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition with Unica Campaign.
    - Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration
      Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.
  - Building and scoring models
    After Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS® Model and SPSS Score process boxes within an Unica Campaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.
- IBM SPSSMA Enterprise Marketing Edition: Installation Guide
- IBM SPSSMA Marketing Edition and Unica Campaign: Release Notes

Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

To set up single sign-on in the integrated environment, complete the following tasks in the order listed.

About this task

Note: Each of the following steps is a separate task.

Procedure

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