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Campaign and SPSSMA
Unica Campaign and IBM SPSSMA Integration Guide
Configuring the integration
You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.

Campaign and SPSSMA
- Unica Campaign and IBM SPSSMA Integration Guide
  - Overview of the integration
    The integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
  - Configuring the integration
    You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
    - Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.
      - Logins and roles in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
        Unica Platform defines two user roles for integration: SPSSadmin and SPSSuser. Unica Campaign users who are assigned one of these roles in Unica Campaign have the corresponding permissions in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. These permissions cannot be changed in Unica Campaign.
    - Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      To set up single sign-on in the integrated environment, complete the following tasks in the order listed.
    - Configuring properties
      You must configure properties for single sign-on, navigation, and integration to complete the integration of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition with Unica Campaign.
    - Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration
      Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.
  - Building and scoring models
    After Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS® Model and SPSS Score process boxes within an Unica Campaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.
- IBM SPSSMA Enterprise Marketing Edition: Installation Guide
- IBM SPSSMA Marketing Edition and Unica Campaign: Release Notes

Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.

After single sign-on is configured, users who are logged in to Unica can navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition by using either of the following options:

By clicking Analytics > SPSS to view the user's Decision Management home page.
By clicking the links in the SPSS® Model and SPSS® Score process boxes in an Unica Campaign flowchart to view the Model and Score tabs of the modeling stream.

Single sign-on is supported for all authentication methods in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. Single sign-on is also supported with all of the authentication mechanisms that are supported for Unica:

Authentication through Unica Platform
Authentication through supported LDAP servers
Authentication through supported web-access control platforms

Prerequisites for single sign-on

Your environment must meet the following prerequisites before you implement single sign-on.

You must have fully functional installations of the following before you can configure single sign-on:
- Unica Platform version 9.1.0 or later
- IBM SPSS Modeler Advantage Enterprise Marketing Management Edition version 8.0.0 or later
Your installation of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition must use the native repository configuration. This configuration is described in the IBM® SPSS® Modeler Advantage Guide.

Partition support with single sign-on

You need only a single instance of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition regardless of the number of partitions that you have in your Unica environment. You can configure each partition independently and specify whether users have access to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The members of each partition can see and access the modeling streams and data that were created within their own partition only. Each modeling stream that is created in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition is available only in the partition in which it was created.

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