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Campaign and SPSSMA
Unica Campaign and IBM SPSSMA Integration Guide
Configuring the integration
You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration
Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.

Campaign and SPSSMA
- Unica Campaign and IBM SPSSMA Integration Guide
  - Overview of the integration
    The integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
  - Configuring the integration
    You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.
    - Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.
    - Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition
      To set up single sign-on in the integrated environment, complete the following tasks in the order listed.
    - Configuring properties
      You must configure properties for single sign-on, navigation, and integration to complete the integration of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition with Unica Campaign.
    - Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration
      Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.
  - Building and scoring models
    After Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS® Model and SPSS Score process boxes within an Unica Campaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.
- IBM SPSSMA Enterprise Marketing Edition: Installation Guide
- IBM SPSSMA Marketing Edition and Unica Campaign: Release Notes

Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration

Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.

Disabling the integration

If you disable the integration, you can no longer navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within Unica. The SPSS® Model and SPSS® Score process boxes will no longer appear in the flowchart palette in Unica Campaign. Although the SPSS® Model and SPSS® Score process boxes continue to appear in any existing flowcharts, they will generate errors when you attempt to open the process boxes or run the flowcharts.

To disable the integration, navigate to the Settings > Configuration page and set the SPSS | Integration | partitions | partition[n] | Enable IBM SPSS property to false.

Re-enabling the integration

If you have not uninstalled the IBM SPSS Modeler Advantage Enterprise Marketing Management Edition product, you can re-enable the integration by navigating to the Settings > Configuration page and setting the SPSS | Integration | partitions | partition[n] | Enable IBM SPSS property to true.

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