Using Unica Plan assets in Unica Campaign offers
This topic explains how to relate a digital asset from Unica Plan to a Unica Campaign offer, for systems that are not integrated. If Unica Plan is integrated with Unica Campaign, and offer integration is enabled, you follow a slightly different procedure. See the Unica Plan and Unica Campaign Integration Guide.
About this task
An asset is an electronic file that is designed for use in a marketing program. Examples include logos, brand images, marketing research documents, reference materials, corporate collateral, or document templates. If you use both Unica Plan and Unica Campaign, you can include a file from a Unica Plan asset library as part of a Unica Campaign offer. To include an asset in an offer, use the CreativeURL attribute. A "Creative URL" is a pointer to a file in a Unica Plan asset library.
Task | Details |
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Prerequisite: Create and populate an asset library in Unica Plan. |
Unica Plan administrators create asset libraries, which serve as repositories for files. Unica Plan users can upload digital assets and organize them in folders within the asset libraries. For a list of prerequisites and guidelines, see the Unica Campaign Administrator's Guide. |
Prerequisite: Add the CreativeURL attribute to an offer template. |
Unica Campaign administrators add the CreativeURL attribute to an offer template when they define the template. For more information, see the Unica Campaign Administrator's Guide. |
Create an offer that is based on a template that includes the CreativeURL attribute, and relate one asset to the offer. |
A link to the specified asset is now included in the Creative URL field. |
Assign offers to cells in the campaign target cell spreadsheet. |
Your campaign now includes a digital asset from Unica Plan. Typically, a campaign now goes through a review and adjustment process, which is explained in the following steps. |
Optionally, modify the offer. |
A link to the selected asset is now included in the Creative URL field. |
Save and exit. | Close the windows in Unica Plan and return to the Unica Campaign target cell spreadsheet. Save and exit the target cell spreadsheet. |