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Administrator Guide
Database table administration
Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
Table administration concepts
The following concepts pertain to system tables, user tables, flat files, and table mapping.
What are user tables?
User tables are tables that contain data that you use in processes within a Unica Campaign flowchart. You can map user tables to tables in a relational database or to ASCII flat files.
What is a base record table?
A base record table is a table that contains data about potential contacts of campaigns, such as individual customers, businesses, accounts, or households.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
    - Table administration concepts
      The following concepts pertain to system tables, user tables, flat files, and table mapping.
      - What are system tables?
        System tables are database tables that contain Unica Campaign application data.
      - What are user tables?
        User tables are tables that contain data that you use in processes within a Unica Campaign flowchart. You can map user tables to tables in a relational database or to ASCII flat files.
        What is a base record table?
        A base record table is a table that contains data about potential contacts of campaigns, such as individual customers, businesses, accounts, or households.
        What is a dimension table?
        A dimension table is a database table that augments the data in a base record table mapped to a database table.
        What is a general table?
        A general table is a free-format table to which you can export data from Unica Campaign. It is the simplest table type that can be created and is used only to export data from Unica Campaign for use by other applications (general tables cannot be subsequently accessed in Unica Campaign, unless you map them as base tables).
      - About table mapping
        Mapping tables is the process of making external customer or system tables accessible in Unica Campaign.
      - Typically, most of the marketing data that you will access from a flowchart will reside in a database, but it may be convenient to access data directly from a flat file. Unica Campaign supports the ability to work with data stored in delimited ASCII flat files or fixed-width ASCII flat files with a data dictionary.
    - Initial table administration tasks
      Administrators must perform several initial table-related tasks after Unica Campaign is installed.
    - User table administration
      Unica Campaign administrators typically perform the following tasks pertaining to user tables.
    - System table administration
      Unica Campaign administrators may perform the following tasks pertaining to system tables.
    - Data dictionary administrative tasks
      A data dictionary defines the format of data in a fixed-width ASCII flat file. You use data dictionaries in Snapshot processes to ensure that any fixed-width output files that you create adhere to a specific structure.
    - Table catalog administrative tasks
      A table catalog is a collection of mapped user tables. Administrators can create and load table catalogs and perform other operations to make table catalogs available to Unica Campaign users.
    - Setting up Unica Campaign to use Database load utilities
      You can improve performance by using a database load utility for all datasources.
    - Archiving campaigns and flowcharts
      The Unica Campaign application does not provide an automated way to archive retired marketing campaigns or flowcharts. However, you can back up the required files, then use the Unica Campaign user interface to delete unneeded campaigns and flowcharts.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

What is a base record table?

A base record table is a table that contains data about potential contacts of campaigns, such as individual customers, businesses, accounts, or households.

Each base record table can be mapped to either a database table or an ASCII flat file (fixed-width or delimited) and must contain an identifier for that contact; that is, there must be one or more columns, which together store a unique identifier for the audience entity. These columns cannot be null for any record in the table.

You map the identifier in the base record table to one or more audience levels.

Processes in a flowchart select these audience level identifiers from base record tables when campaigns run.

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