Better-selling products typically tend to show up at the beginning of search results.
Well-chosen and clear product descriptions increase your product's visibility so that they appear
earlier in search results. Consider the following example that might help your product gain
visibility in search results.
About this task
The following products are compared in this example:
| Product |
Description |
| Product A |
|
| Product B |
|
Where:
- Product A typically displays before other products because its
title is descriptive. It provides a manufacturer name (Cool Canuck), gender (women), category
(t-shirt), and description (short sleeve). To further increase the title's effectiveness, adding the
color (white) could increase relevancy.
- Product B, in contrast, is missing descriptive words in its title,
and uses abbreviations (S/S T). It is typically better to spell words out in full to increase the
chances of being returned in search results.
Procedure
Consider the following tips when working with product details, so that they are
displayed earlier in search results:
-
Avoid using abbreviations in any part of the product descriptions. Instead, spell each word out
in full.
-
Select common words to use, as shoppers are less likely to search for obscure terms.
-
Avoid repeating the same word, or having variations of the same word in one field.
-
Use descriptive information in product titles. For example, include the following
information:
- Brand
- Description
- Color
- Size
- Materials
- Key ingredients
You do not need to include attribute information in the title, as the product's attributes are
contained within the product details page, and is included as relevant in search results.
In the preceding example, Product A is titled well, without using a
title that is excessively long in length.
-
Provide as much information as possible, by completing as many fields as possible, while
reducing redundancy. If you include a keyword in the title, try using one of its synonyms in the
description if you must mention that keyword again.
-
If you typically enter information into the long description field instead of the short
description, copy the first few lines of the long description to quickly generate a short
description. This ensures that the short description is considered when boosting is applied to
search results.
-
Consult your site administrators to ensure that you work with fields that are being boosted in
the storefront. Depending on your store catalog, some search index fields might be more relevant
than others when shoppers search in the store. Site administrators can fine-tune the relevancy of
search index fields to improve search results that are based on your store catalog. For more information, see Changing the relevancy of search index fields.