Example: Improving search results on your site using detailed product information
Better-selling products typically tend to show up at the beginning of search results.
Well-chosen and clear product descriptions increase your product's visibility so that they appear
earlier in search results. Consider the following example that might help your product gain
visibility in search results.
About this task
The following products are compared in this example:
Product | Description |
---|---|
Product A |
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Product B |
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Where:
- Product A typically displays before other products because its title is descriptive. It provides a manufacturer name (Cool Canuck), gender (women), category (t-shirt), and description (short sleeve). To further increase the title's effectiveness, adding the color (white) could increase relevancy.
- Product B, in contrast, is missing descriptive words in its title, and uses abbreviations (S/S T). It is typically better to spell words out in full to increase the chances of being returned in search results.
Procedure
Consider the following tips when working with product details, so that they are
displayed earlier in search results: