Campaigns provide you a way to organize web, dialog, and email activities.

Campaigns are often associated with a certain set of objectives. For instance, a Back to School campaign might have an objective of increasing sales of children's clothing during the campaign. Campaigns contain any number of marketing activities.

When you first create a campaign, it does not contain any activities. As you create various marketing activities, you can associate them to the campaign. Then, you can open the campaign in Management Center and view either a list view or a calendar view for all activities that are associated to the campaign.