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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Administering
Administering IBM Enterprise Marketing Management
If your site is integrated with IBM Enterprise Marketing Management applications, such IBM Digital Analytics, IBM Product Recommendations, or IBM Marketing Center, you can administer the application features that your site uses. For example, you can administer IBM Digital Analytics based customer segments and import recommendations for IBM Product Recommendations.
Configuring your store to use IBM Digital Analytics based customer segments
You can configure your store so that marketing managers can export profile segments from IBM Digital Analytics, formerly known as Coremetrics Analytics. Marketing Managers can use the exported profile segments as WebSphere Commerce customer segments. These IBM Digital Analytics based customer segments are populated with customers according to the analytics data that IBM Digital Analytics gathers about your site.

Configuring your store to use IBM Digital Analytics based customer segments

You can configure your store so that marketing managers can export profile segments from IBM Digital Analytics, formerly known as Coremetrics Analytics. Marketing Managers can use the exported profile segments as WebSphere Commerce customer segments. These IBM Digital Analytics based customer segments are populated with customers according to the analytics data that IBM Digital Analytics gathers about your site.