Creating or editing a ratio
You can create ratios between selected events and dimensions.
About this task
The creation and reporting on ratio movers is an enhancement that is associated with Unica Discover.
Ratios enable you to calculate deviations between two events or two dimensions.
- Event ratios: If you add an event to the numerator or the denominator, you cannot add a dimension to be the other denominator or numerator.
- Dimension ratios: If you want to calculate dimension deviations on a ratio, you must add a dimension to the numerator or denominator. You are then restricted to adding only events that share the previously selected dimension as the other element of the ratio. You must pick the specific fact/report group for the second element.
For example, to compute a ratio between Abandon Cart and Checkout by state, you must select the following as the denominator:
+ Checkout
+ Demographics
+ State
After you select the State dimension, you are restricted to adding to the numerator only events that contain the State dimension. In our example, you would select the following as the numerator:
+ Abandon Cart
+ Report Group
+ State