Introduction

HCL IntelliService, an AI-powered platform for personalized and contextual conversations aims at significantly enhancing marketing effectiveness.

With the aid of Unica's Journey, IntelliService offers Intelligent Marketing Assistant (IMA) solution to provide marketers with valuable insights on the performance of their completed/current/upcoming marketing activities as well as to assist them with Unica product queries and frequently encountered issues.

IMA aids marketers with valuable insights on the performance of their marketing activities without having to go through multiple reports. By providing answers to "what" and "how" questions on multiple Unica products, it helps marketers comprehend the attributes and capabilities of HCL Marketing Cloud. By doing this, the learning curve for developing effective marketing strategies for new users is significantly lowered.