Defining a custom marketing object type

To define a new marketing object type for your organization, you complete several tasks.


  1. If the new marketing object type requires new states, define the new states in the global states file. See The global states file for details.
  2. If you defined new states, restart the web server to make the new states available.
  3. Add the custom marketing object type. You specify the states that are valid, and the transitions between states, when you add the marketing object type.
  4. Restart the web application server to make the new marketing object type available.
  5. Create a template for the marketing object type. See Marketing object templates for details.
  6. Users create marketing object instances from the marketing object template. See the Unica Plan User's Guide for details.