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Administrator Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
About metrics
Metrics measure the performance of an object and are always numeric. Typical metrics include financial metrics, such as cost and revenue, and performance metrics, such as the number of contacts and the number of responses in a particular marketing campaign.
Metrics properties
When adding or editing metrics, you supply values for the following fields.

Administrator Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
- Overview
  With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
- Plan interface customization options
  Unica Plan offers options for customizing the user interface. You can customize or rebrand the Unica Plan interface to match your organization's needs.
- Unica Plan integrations
  Unica Plan offers integration with Unica Campaign, Unica Centralized Offer Management, and Unica Journey. Integration with Unica Centralized Offer Management is only used for migrating offer management capability from Unical Plan to Unica Centralized Offer Management.
- Marketing object types
  Marketing objects are the work products that a team develops and reuses in the course of marketing activities. In addition to a set of standard marketing object types that is supplied with Unica Plan, you can create custom marketing object types.
- Project and request deactivation
  After your organization uses Unica Plan for some time, the user interface can become cluttered with out-dated or unwanted projects and requests. You can deactivate projects and requests to reduce clutter and simplify searches.
- Plan reports
  Unica Plan provides a set of default reports and dashboard report components. The Unica Plan reports package provides extra reports and dashboard report components, which are created in IBM® Cognos®, a separate business intelligence application.
- Template Basics
  A template for a marketing object type, such as a plan, program, or project, defines the information that your organization wants to capture about the object. Then, you use templates to create object instances. If you have the Financial Management module installed, an invoice template defines the information that your organization wants to capture in invoices.
- Adding or editing templates
  After you identify the template components that you need, you can create the template. You need to build components before assembling them in the template.
- Program and project templates
  Program and project templates have additional tabs that customize the object instances that are made from the template.
- About forms
  A form is a collection of attribute fields that gather information about an object.
- About attributes
  An attribute defines a piece of information that you want to gather from a user. For example, the information can be text, integers, dates, or a choice from a predefined list. In Unica Plan, you define attributes to collect these different types of information, and then place them on forms. Then, you can add or more forms to templates as tabs. When users create items, they select a template. Each attribute that is included in the template corresponds to a field or other user interface control on the tabs that collect information.
- About metrics
  Metrics measure the performance of an object and are always numeric. Typical metrics include financial metrics, such as cost and revenue, and performance metrics, such as the number of contacts and the number of responses in a particular marketing campaign.
  - Types of metrics
    In addition to metrics that are user-entered, there are three types of metrics: computed, rollup, and planned. You set the metric type when you add the metric to a particular metrics template. As a result, the same metric can be computed for a project and roll up in a program or plan.
  - Metric creation overview
    To add metrics to objects, create metric templates.
  - Working with metrics, metrics dimensions, and metrics templates
    To work with metrics, metrics dimensions, and metric templates, go to Settings > Unica Plan Settings > Template Configuration > Metrics.
  - Metrics properties
    When adding or editing metrics, you supply values for the following fields.
  - Metrics dimensions properties
    When adding or editing metrics dimensions, you supply values for the following fields.
  - Creating metrics templates and metric template groups
    A metrics template is a collection of metrics. You add metrics to Unica Plan by adding metrics templates.
  - Exporting and importing metrics templates
    If you have multiple Unica Plan systems, you can transfer the metadata for your metrics from one instance to another by exporting and importing metrics templates.
- Multiple locale support
  For organizations with Unica Plan users in multiple locales, you can translate the labels and text strings in the user interface for each locale.
- About security
  You configure security policies that grant users permission to access specific objects and features through assigned access roles.
- Setting up alerts
  Alerts are notifications of important changes that users need to know about, or reminders about actions that they need to take.
- About list definitions
  The user interface of Unica Plan presents several list box controls that you can configure to provide a customized set of options.
- Implementing project health rules
  To help project owners and participants track the overall status of their projects, you configure the system to calculate project health.
- Exporting and importing metadata
  You can transfer data structures (metadata) between Unica Plan systems using the export and import features.
- Setting up libraries for digital assets
  Through the optional Digital Asset Management module, Unica Plan provides centralized management, secure storage, and web-based access for digital assets.
- Setting up accounts
  An account in Unica Plan represents a specific corporate General Ledger (GL) account that is established by a finance department to track and control expenditures and cash flows. Accounts are a feature of the optional Financial Management module.
- About advanced topics
  This chapter provides information about advanced customization options for the Unica Plan interface.
- Unica Plan Rest API
  The Unica Plan REST API is a façade that provides a client view of a running Unica Plan instance.

Metrics properties

When adding or editing metrics, you supply values for the following fields.

Table 1. Metrics properties
A two-column table describing the properties of a metric.
Property	Description
Internal Name	The ID of the metric. Avoid spaces and special characters. Metrics are sorted on the Metrics Templates page by this Internal Name. When you identify a metric as computed in a metrics template, you use the internal name to identify each metric in the formula you supply. Note: The Internal Name must consist of English alphanumeric characters.
Display Name	The name of the metric when used in Unica Plan. Note: Limit this name to three 10-character words (or less). The display limit in metric rollup tables within Unica Plan is 32 characters. For example, "Mailed Client Savings" displays in full, while "Savings Mailed to Prospective Clients" does not display completely. You can translate the Display Name using properties files.
Description	Descriptive text for the metric. This text is useful for determining the purpose of the metric.
Unit Type	The type of metric. Choose from Number, Decimal, Percent, or Money.
Display Format	How the metric appears on the Tracking tab for an object. Typically, the Display Format corresponds to the Unit Type. Select: # - number or decimal #% - percent $# - money While you select $# when you define monetary metrics, users can enter values for the metric in the currency for their defined locale.
Precision	The number of digits of precision, up to 9. The precision controls the number of digits after the decimal point for the metric value. Values are rounded using the "half-up" rule. If the digit to the left of the discarded digit is odd, round up. If the digit to the left of the discarded digit is even, round down. For example: 9/2=4.5 Since the number before 5 is 4 (even number), round down to 4. 7/2=3.5 Since the number before 5 is 3 (odd number), round up to 4.

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