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HCL Marketing Operations Administrator Guide
Overview
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
About optional features
HCL® Marketing Operations offers several options that extend the core, out-of-box features. Your organization can integrate Marketing Operations with other HCL products, or enable add-on modules.

Optional features

HCL® Marketing Operations offers several options that extend the core, out-of-box features. Your organization can integrate Marketing Operations with other HCL products, or enable add-on modules.

To extend Marketing Operations features, your organization can add the following products and features.

Integrate HCL Campaign with Marketing Operations.
Enable optional offer integration when Marketing Operations and Campaign are integrated.
Integrate HCL Digital Recommendations with Marketing Operations.
Enable the Financial Management module, which supports accounting activities for your plans, programs, and projects.
Enable the Digital Asset Management module, which supports centralized storage and management of electronic files.
Enable the Integration Services module, which includes the application programming interface (API) for extending Marketing Operations.

These options are licensed separately. As a result, they are not operational at every organization.