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HCL Marketing Operations Administrator Guide
About attributes
An attribute defines a piece of information that you want to gather from a user. For example, the information can be text, integers, dates, or a choice from a predefined list. In Marketing Operations, you define attributes to collect these different types of information, and then place them on forms. Then, you can add or more forms to templates as tabs. When users create items, they select a template. Each attribute that is included in the template corresponds to a field or other user interface control on the tabs that collect information.
About attributes for Marketing Operations-Campaign integration

About attributes for Marketing Operations-Campaign integration

In systems that integrate HCL® Marketing Operations and Campaign, you use Marketing Operations to create and enable campaign and cell attributes, and place them on forms and then into campaign project templates. In systems that also enable offer integration, you use Marketing Operations to perform these tasks for offer attributes to create offer templates.

When your templates are complete, users add and maintain campaign projects and offers in Marketing Operations, and periodically publish the results to Campaign.