Configuring the integration with Campaign

Marketing Operations optionally integrates with HCL® Campaign. When Marketing Operations and Campaign are integrated, you can use the marketing resource management features in Marketing Operations to create, plan, and approve campaigns.

About this task

When Campaign integration is enabled, you can also enable offer integration to complete offer lifecycle management tasks in Marketing Operations.

To enable your integration with Campaign, log in to Marketing Operations and set the following properties on the Settings > Configuration page:

  • IBM EMM > Platform:
    • IBM Marketing Operations - Campaign integration (MO_UC_integration must be enabled)
    • IBM Marketing Operations - Offer integration (optional, if Campaign integration is enabled)
  • IBM EMM > Campaign > partitions > partition[n] > server > internal:
    • MO_UC_integration (Set this option to Yes if you plan to enable any of the following three optional settings)
    • MO_UC_BottomUpTargetCells
    • Legacy_campaigns
    • HCL® Marketing Operations - Offer integration
  • IBM EMM > Marketing Operations > umoConfiguration > campaignIntegration:
    • defaultCampaignPartition
    • webServiceTimeoutInMilliseconds

For more information, see the Marketing Operations and Campaign Integration Guide.