Offer Integration with Journey

Journey support offer from Centralized Offer Management (COM). Offer created in COM can be directly associated in email touchpoint with Link connectors in Unica Journey.

In Unica Deliver application user can associate offers with Deliver Email communications and these Deliver Email communications can be configured with Email Deliver touchpoints. Offers assigned to email communication will get associated with Email touchpoint in Unica Journey

Journey supports offer integration through following channels:

  • Deliver Offer Integration
  • Link offer Integration
  • Interact Next Best Offers (NBO)

Along with this Journey also supports Content History and Response history (CH/RH) tracking for the offers delivered via Journey.