Using Playback to review the outcomes of existing Campaigns

To review activities that are the outcome of existing campaigns using Playback, complete the following steps:

Procedure

  1. Access an Interactive channel, select the Playback tab.
    The Personalization Playback page appears.
  2. Select the available filters. If there are no filters, you can create and save a filter. You can also modify existing filters and delete existing filters.
    1. Creating Filters
      1. In the Criteria section, click + Add.
      2. Set additional filters by providing the required and appropriate values for the following fields:
        • Column Name - Contains profile attributes.
        • Operator - Contains conditional values
        • Value - Enter an appropriate value.
      3. Click + Add to add more filters or click X to remove existing filters.
      4. To view the results after adding the filters, click Show Results. To save a new filter, click Save As.
    2. Modifying existing Filters
      1. Select a filter from the available filters.
      2. Make the required changes to the filters.
      3. To view the results after updating the filters, click Show Results. To save the changes to the filter, click Save.
    3. Deleting Filters
      1. From the list of available filters, select the delete icon succeeding the filter name.
  3. Select the Audience level.
  4. Based on the selections, the right panel displays the graph containing the Session count and the Audience count. You can filter the results in the graph, using predefined options, as follows:
    • 24h - To view the results of the last 24 hours.
    • 7 days - To view the results of the last 7 days.
    • 30 days - To view the results of the last 30 days.
    • 365 days - To view the results of the last 365 days.

    You can also filter the results to a Custom timeline. Click Custom and select the required date range.

    Note: A UI-based approach is also available below the graph that you can use to customize the date or time range. Just move the bars on either side to the required range.
  5. Click the line on the graph that represents Sessions.
    The Audience Sessions side panel appears. The Audience Sessions side panel lists all the sessions and the following information related to the sessions:
    • Session ID
    • Audience ID
    • Session Start
    • Session End

    Use Search to search for a session. You can also also customize the number of Rows that can be displayed in each page.

  6. Additionally, in the Audience Sessions side panel, click any session to view more details.
    The Session Insights side panel opens. The Session Insights side panel lists all the details for a session listed in the Audience Sessions side panel and additionally provides the following information under Session Details:
    • Audience Profile - Lists the audience details for the session.
    • Audience Context - Lists the session parameters for the session.
    • Interaction History (API Trace) - Lists the API History for the session.
    • Event Pattern States - Lists the event pattern states ofr the sessions.
    • Presented Offers - Lists the offers presented during the session.
    • Suppressed Offers - Lists the offers suppressed during the session.

    Click each tile to know more.