Using Playback to review the outcomes of existing Campaigns
To review activities that are the outcome of existing campaigns using Playback, complete the following steps:
Procedure
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Access an Interactive channel, select the Playback tab.
The Personalization Playback page appears.
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Select the available filters. If there are no filters, you can create and save
a filter. You can also modify existing filters and delete existing
filters.
- Select the Audience level.
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Based on the selections, the right panel displays the graph containing the
Session count and the Audience
count. You can filter the results in the graph, using predefined
options, as follows:
- 24h - To view the results of the last 24 hours.
- 7 days - To view the results of the last 7 days.
- 30 days - To view the results of the last 30 days.
- 365 days - To view the results of the last 365 days.
You can also filter the results to a Custom timeline. Click Custom and select the required date range.
Note: A UI-based approach is also available below the graph that you can use to customize the date or time range. Just move the bars on either side to the required range. -
Click the line on the graph that represents
Sessions.
The Audience Sessions side panel appears. The Audience Sessions side panel lists all the sessions and the following information related to the sessions:
- Session ID
- Audience ID
- Session Start
- Session End
Use Search to search for a session. You can also also customize the number of Rows that can be displayed in each page.
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Additionally, in the Audience Sessions side panel, click
any session to view more details.
The Session Insights side panel opens. The Session Insights side panel lists all the details for a session listed in the Audience Sessions side panel and additionally provides the following information under Session Details:
- Audience Profile - Lists the audience details for the session.
- Audience Context - Lists the session parameters for the session.
- Interaction History (API Trace) - Lists the API History for the session.
- Event Pattern States - Lists the event pattern states ofr the sessions.
- Presented Offers - Lists the offers presented during the session.
- Suppressed Offers - Lists the offers suppressed during the session.
Click each tile to know more.