Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition Report Package components
To use the reporting feature for Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition, install the HCL Cognos® package and reporting schemas on the Marketing Platform system.
The following table describes the components that you can select when you install the report package for Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition:
Component | Description |
---|---|
HCLMarketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition reporting schemas (to be installed on the IBM EMM system) | The Marketing PlatformCampaignDistributed
MarketingeMessageContact
OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction
HistoryAttribution ModelerIBM
SPSS Modeler Advantage Enterprise Marketing Management
Edition reporting
schemas make the following data from all Marketing PlatformCampaignDistributed
MarketingeMessageContact
OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction
HistoryAttribution ModelerIBM
SPSS Modeler Advantage Enterprise Marketing Management
Edition data sources
available for reporting:
|
HCL Cognos package for HCL Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition (to be installed on the HCL Cognos system) | The HCL Cognos package includes the following
components:
|
For information about installing the report package for Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition, see the IBM EMM Reports Installation and Configuration Guide.